I’m ready to share with you John Robbins & My Own “John Robins” Personal Decision: Part I.

In the wee early hours of the morning, I take a deep sigh today. With gratitude and joy, I am also ready to tell you a story.

John Robbins

What would you be willing to give up for your deepest passions and beliefs? Millions of dollars – potentially more? A legacy? Worldwide, instant name recognition? A deep, family bond?

John Robbins did.

John Robbins, son of  Irma Robbins (co-founder of Baskin-Robins) and heir to the Baskin-Robins empire, walked away from it all.

It’s been almost a year now since I heard John speak at the Institute for Integrative Nutrition conference in Long Beach, but he left a huge impact on me.

John held nothing but a microphone for 30+ minutes while he told his story. Some moments, I swear you could have heard a pin drop in that auditorium.

John watched as his dad and uncle (other co-founder) formed an empire around a product that John did not believe in; not because ice cream wasn’t delicious, not because he didn’t think Baskin-Robins ice cream wasn’t the best out there. He didn’t believe in the product because he witnessed the cause-effect of that product.

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John watched as his father developed diabetes and uncle died of a heart attack. John knew the product, filled with sugar, dyes and artificial ingredients, was not only killing his family, but also an entire population at large.

Baskin-Robins was a family business he could not be a part of….a family business he could not be proud of.

John continued on with a heartfelt story; the ups and down that would follow between he and his father. He talked about the the emotions that come with telling your mother and father that you don’t want to be a part of something they worked so hard to build. He also talked about the confidence in his decision, the passion behind that decision and giving up it all for something you believe in; trading it all in for a simpler, healthier life.

John Robbins & My Own “John Robins” Personal Decision: Part I

I heard John speak and then I struggled internally for many, many months afterwards with my own “John-Robbins” personal decision.

In December, I finally made my decision around this internal struggle. My decision ultimately changes my blog in a fairly significant way from last year to this year.

Ready to read all about it? Click HERE for part II.


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  1. Sarah,

    Thanks for sharing this! Too many people sell out, chasing the $$$ for something they don’t believe in. Or even worse… for something that is contributing a societal problem.

    Every time I see a commercial/advertisement with a famous person promoting doritos, or snickers, or gatorade (or whatever else is crappy for us), I always say to myself, “if I were in that position, there is no way that I’d take the money to promote that product.”

    I mean, there’s nothing wrong with working hard to earn money, but how about promoting a product that makes you money AND helps people become more healthy! There’s a concept! 🙂


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