This page is dedicated for those of you wanting to know how to start a blog.
Why? Because I have been contacted on numerous occasions for help with starting a blog. I no longer do anything 1-on-1, so I wanted to just put together a jumbo-licious post on all things how to start a blog.
But first, here are a couple of related blog posts I’ve already written to help inspire you to start a blog:
Okay, now grab a cup ‘o coffee or (better yet) bone broth, and let’s get you started with how to start a blog!
How to Start a Blog
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By the way, as noted above, I currently run two different blogs on two different platforms: Medium and WordPress. I am planning to put together in depth posts on each so you can see more into each of them.
This post, How to Start a Blog, is a little less technical and a little more on the practical and creative side. When I do the individual posts for Medium and WordPress, I can get a little more technical, but not too much more.
Why? Because here’s my number one secret for blogging growth: stick to what you know; outsource the rest.
I know, I get it. In the beginning, you don’t have unlimited funds to throw all over the place for help get started. But for me, it made all the difference from a growth standpoint. I am scrappy wherever and however I can be, but I don’t pretend to be a jack-of-all-trades.
Listen, tech and marketing are two very different skill sets. If you are highly skilled in both, all the high fives for you. I’m not. Tech is not my thing. Marketing, writing, creativity, color – those are.
3 Main Blog-Related Tasks I Outsource
- Technical. Almost anything that I am afraid I could totally mess up is outsourced. In fact, I have never even really gone through the full motions of syncing host with WordPress website. My Medium blog didn’t need hosting, so I was able to set that up. Additionally, all backups, and custom website features (i.e. the new “Search bar” you see on agutsygirl.com via mobile) are outsourced. I have zero clue how to do any of that.
- Random. If I need e-books designed, specialized graphics created, or images altered in a certain way, I outsource those, too. It’s not that I couldn’t do it myself, but they are super time consuming and not the best use of my time. For these needs, I almost always use Fiverr.
- Misc. I don’t do all my graphics, that’s for sure. I have a VA (Virtual Assistant), Holly who has worked with me for a long time. She does everything from blog to Instagram graphics, proofread to information compiling, comment moderation, and more! I do every last thing I can, but I don’t have the bandwidth any longer to do it all.
I’m not one to tell you that you must spend years and years preparing before launching.
In fact, I think if you have a sound enough idea, just go for it. Even if your idea is ‘perfect’ today, it won’t be tomorrow, and you’ll end up shifting as needed.
Therefore, get the main stuff down, and go.
- Choose your topic/niche.
- What are you interested in? Seriously, don’t just start a blog because you think the topic will make money. Blogging is hard work so you must love the topic in order to work on it day in and day out.
- Who (exactly) are you trying to speak to? This is called your target market. Don’t pretend that everyone and everyone is your target market because they are not.
- Is there a topic you know a lot about? If you already know a lot about a topic (and are passionate about it), consider that since you’ll need to consistently be creating content around it.
- Are there enough people who will be interested in the topic? Yes, I think you need to be very specific, but no, I don’t think it should be so specific that only five people are searching for it / interested in it. i.e. Women with IBS and/or IBD, but not women with IBS and/or IBD who also have a super rare genetic condition and live on the East Coast. See the difference?
- Come up with the site name. And then, you’ll need to make sure that domain name is available.
- Get web hosting. There are many to choose from; here are two I’ve enjoyed. I currently use Flywheel for this site.
- Decide on a platform / software. As I mentioned in the beginning, I currently blog on WordPress (for this site) and Medium (for my uber-personal site). I have also blogged on Blogger and Tumblr in the past.
- Grab a theme (free or paid), and install it.
In addition to the basics of set up, there are a few main pages and tasks you should do or consider for getting started.
- Produce content. I am literally obsessed with creating and producing content. In fact, I taught a class at California State University – East Bay on it. The class is soon turning into an online one. I’ll link to it when it’s ready! Content is not just writing a 500-word blog post. It includes everything from text to video, images to infographics, and more….
- Email. Here are the two I have used: MailChimp and ConvertKit. (I used MailChimp in the beginning, and now I use ConvertKit which is 1,000% better for me at this stage in the game. But p.s. HERE are the reasons you would not want to switch to ConvertKit.)
- Decide on blog look, style, feel – overall branding and aesthetics. This one will constantly be evolving; can take years, but again, start somewhere. Light and bright? Dark and moody? Made to convert? Or to educate? Possibly to grow an email list? Ads? No ads? Literally so many things you get to choose.
- Write an “About” page. Your About Page is important because it tells people about you, the site, etc. People will read your blog and follow your information because of you, at the end of the day.
- Create a “Contact” page. Make sure people know how to get in touch with you. It can be as simple as THIS.
- Form your Disclosure and Privacy pages. This becomes more important as you grow. And again, it can be simple. HERE is mine.
- Add copyright to the footer. Don’t let people (easily) steal your hard work (though they will try and oftentimes succeed).
I don’t think these things are imminent in order to start a blog, but they will eventually, so you should know about them.
- Editorial Calendar.
- Make money blogging.
- Social media to accompany the blog.
- Set up an email account with your domain.
4 Things to Know Before Starting a Blog
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I couldn’t finish this post without telling you some of the realities about starting and maintaining a blog because I think too often people glamorize it – acting like it’s a simple, get-rich-quick scheme. Ha! It’s not…. not even a little bit.
No, I would not trade A Gutsy Girl or A Thyme for Milk and Honey for anything, but it’s super hard work that I’ve only recently started to reap some incredible benefits from.
So, here are 4 things to know before starting a blog:
- It’s not easy. Again, some people think I just write a few words, sit on the ‘Net and make money. HARDLY!!!! This is hard work – every single day, whether or not you see a brand new post. From start-to-finish, producing content is a lengthy process.
- You must know that you have to give, give, give in order to receive even a little amount. I have given away, for free, so much of what I know. That’s the reality. If you think you can start a blog, not share anything you know and try to sell an e-book within the first week, good luck!
- Do not start a blog with the intention of selling something within your first few posts. See number 2. I was knee deep before reaping any benefits. I know that some people have success much sooner, but it’s not likely – especially if you are starting a blog on the side like I did.
- Copying other people is not a form of flattery. Seriously! I have been blogging about the gut for over 10 years now. When it really started to trend is when I noticed my stuff getting ripped off – stolen in plain sight. I’m all about sharing with appropriate credit, but please – don’t just steal. Besides, people want to hear about the topic in your own voice anyways. Otherwise, they wouldn’t follow you in the first place.
Blogging Podcast Resources
I’m a huge fan of learning via podcasts. If you are, too, here are some great blogging-related podcasts to check out:
- Smart Passive Income by Pat Flynn
- The Femtrepreneur Show by Mariah Coz and Megan Minns
- ProBlogger Podcast by Darren Rowse
- The Blog Millionaire by Brandon Gaille
Also, HERE are my top 32 podcasts for entrepreneurs.
And More Resources
- Serial Method. If you are a blogger or influencer who is struggling to create content that gets likes, eyeballs and true engagement (and make money!), then the Serial Method is for you!
- Shift University. Have a blog? Awesome. What do you do next? Try a FREE Master Class today by going HERE.
- Want to produce incredible photo images? You’ll need some things to get started: a good camera, some backdrops, a tripod, and a clicker. Beyond that, you could get super detailed, creating an entire studio, but I’ll save that for another post!
When it comes to starting a blog, and even some of the more detailed aspects, I’m an open book for giving you information. If there is something you’d like to know, leave it via comments below or CONTACT ME.